About Us

About The Benefit Store

The Benefit Store, in partnership with OACEUS, presents a unique opportunity for insurance agents to enhance their business offerings. OACEUS is a pioneer in digital wellness, introducing a revolutionary 360° Wellness Plan that transcends traditional healthcare solutions. What sets this plan apart is its holistic approach, addressing not only healthcare but also tackling financial management challenges prevalent in today’s competitive marketplace.
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How it Works

Our expert team specializes in the Wellness Integrated Medical Plan Expense Reimbursement (WIMPER) program. We have honed the art of seamlessly integrating the 360° Wellness Plan into insurance packages, all while leveraging strategic tax codes. The result? Zero net out-of-pocket expenses for both employers and employees, making it an attractive and cost-effective option.
By partnering with The Benefit Store and OACEUS, insurance agents can provide their clients with a cutting-edge wellness solution that not only promotes employee health but also delivers substantial financial benefits. This innovative approach can distinguish insurance agents in the market and drive business growth through the delivery of comprehensive wellness and cost-saving solutions.

360° Wellness Plan & Wellness App

Cost Savings to your Business

Incentivize Your Employees

Empower a Healthier Workforce


Rich Smith

Rich embarked on his career in the life insurance and annuities sector in 1996 with Hartford Life & Annuity, offering a range of insurance products but without lead support. Recognizing a gap in the market, Rich innovated a method to generate life insurance leads by targeting new homeowners, which enabled him to establish Affinity Insurance Agency (A.I.A.) in 1999.

By leveraging a unique lead generation strategy, competitive commission structures, and an efficient sales system, Rich successfully recruited both newly licensed and unlicensed agents, rapidly expanding A.I.A. to boast roughly 100 agents and 20 offices nationwide, owning four and leasing the remainder.

Under his leadership, A.I.A. achieved substantial business volumes, including $25 million in annual life premiums—$15 million from term life policies and $10 million from permanent and universal life policies—alongside $7 million in fixed indexed annuities. 

Brad Kingsberg 
Co-Founder/Managing Partner 

Brad Kingsberg began his career in the Financial Services industry in 1982 as the youngest hire in the history of the highly respected AIM organization. There he learned his craft and the industry as an agent, field manager, agency manager to eventually national sales director. 

As a pioneer in the Mortgage/Life Market, he and his team built an organization of hundreds of producers and key management personnel, while earning national performance awards from major insurance companies for agency production and overall sales.

Brad’s 42 years of experience and unwavering commitment as a leader, recruiter and developer of successful organizations has been the bedrock of his success. He loves to work with his teams and help others realize their own dreams and success.

In his free time, Brad is an avid fitness and health enthusiast, enjoys being involved in his church and traveling to new destinations.

Gonzalo Sanchez
Affiliate Concierge

Boasting over 10 years of dedicated expertise. Gonzalo´s unique vision and hands-on approach have consistently elevated affiliate´s experiences to new heights. 

Navigating the intersection of client needs and operational efficiency, shaping memorable client journeys every step of the way. 

At the helm of our service delivery, Gonzalo stands as a beacon of professionalism, dedication, and innovation. 

With a passion for building lasting relationships and a keen eye for operational excellence.


Working with a financial advisor offers numerous benefits. First and foremost, advisors provide expertise and guidance tailored to your unique financial situation and goals. They can help you create a comprehensive financial plan, optimize your investments, minimize taxes, and ensure you’re on track to achieve your financial objectives. Additionally, advisors offer peace of mind, knowing that you have a professional managing your financial affairs and helping you make informed decisions.
Choosing the right financial advisor is a critical decision. Start by assessing your own financial goals and preferences. Look for advisors with the appropriate qualifications and certifications, such as Certified Financial Planner (CFP) or Chartered Financial Analyst (CFA). Consider their experience, specialization, and track record. It’s also important to have a consultation or interview to ensure their approach aligns with your values and objectives. Lastly, check for transparency in fees and compensation to avoid surprises.
Yes, the strategic integration of the 360-degree Wellness Plan aims to ensure zero net out-of-pocket expenses for both employers and employees, providing financial benefits.
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